Zurich, December 2024 - The cybersecurity landscape will be more challenging than ever in 2025. Attacks such as ransomware and deepfakes are becoming more precise and technologically sophisticated, while companies are faced with the challenge of not only fending off threats but also adapting to stricter regulatory requirements. Proactive action, resilient security strategies and innovative technologies are essential to protect data and trust. The following five trends show which approaches will be decisive for remaining successful in a digital world.
1. Artificial intelligence as a double-edged sword
AI will play a key role in cybersecurity in 2025 - on both sides. Companies rely on AI to detect anomalies in real time and manage security incidents automatically. At the same time, attackers are using AI-supported tools for targeted phishing campaigns, deepfakes and polymorphic malware that dynamically adapt to defence mechanisms. Adversarial machine learning – where AI models are manipulated to deliver false results and circumvent protection systems – is particularly dangerous. Defenders, on the other hand, benefit from AI-based threat intelligence platforms that analyse threat patterns in large volumes of data and enable automated responses. The challenge in 2025 will be not only to use AI as a protection tool but also to recognise its weak points and secure them in a targeted manner.
2. Zero trust – a must, not a nice-to-have
The zero trust model has long since developed from a nice-to-have to an indispensable basis for modern security strategies. In 2025, zero trust will play a key role in securing fragmented IT infrastructures and consistently controlling access to sensitive data. Core components such as continuous authentication, real-time monitoring and strict access restrictions must become a mindset that goes beyond mere technology implementations. Companies that successfully implement zero trust will be more resilient against attacks and better able to harmonise with regulatory requirements.
3. Identity management and access control in the cloud
With the increasing migration of sensitive data to cloud environments, Customer Identity and Access Management (CIAM) is becoming a central component of modern security strategies. Technologies such as passkeys are revolutionising user authorisation by combining passwordless authentication with maximum security and user-friendliness.Adaptive authentication procedures and multi-factor authentication (MFA) will form the basis for protecting sensitive resources in 2025. At the same time, the focus on interoperability will increase – from cross-device authentication to seamless integration into hybrid IT environments. Companies that use CIAM systems strategically not only protect data but also strengthen user loyalty through an optimised user experience.
4. The growth of ransomware attacks and the need for resilience
Ransomware will remain one of the biggest threats in 2025. Attackers are increasingly relying on double blackmail, which involves encrypting systems and threatening to disclose stolen data. Resilience is crucial: organisations need to implement robust backup strategies, regular testing of their disaster recovery plans and solutions such as Endpoint Detection and Response (EDR). At the same time, phishing protection and employee training remain essential – as human error is often the entry point for attacks. Only companies that combine prevention and rapid recovery measures can effectively fend off ransomware attacks.
5. NIS2 and DORA: new regulatory requirements
New requirements such as NIS2 and the Digital Operational Resilience Act (DORA) will set high standards for cybersecurity strategies in 2025. Companies not only have to report security incidents faster – they also need to demonstrate the resilience of their IT infrastructures. This includes detailed documentation, regular stress tests and the ability to quickly rectify operational disruptions. The integration of these requirements into existing processes will be complex, yet indispensable: companies that implement regulatory requirements such as ensuring business continuity and securing critical systems at an early stage minimise legal and financial risks. At the same time, they can gain the trust of stakeholders by positioning their cybersecurity as a strategic advantage.
Proactive and future-oriented cybersecurity as a competitive advantage
In 2025, cybersecurity will be a decisive success factor more than ever. Attackers are using technologies such as AI and ransomware-as-a-service, while companies need to counter this with zero trust, passkeys and resilient infrastructures. It will not only be a question of fending off attacks but also of reacting quickly and flexibly to new threats. Companies that adopt innovative security strategies at an early stage and continuously develop them further not only secure their data but also strengthen the trust of customers, partners and regulatory authorities. Cybersecurity is therefore becoming the driving force for lasting success in a networked, digital world.###
About Nevis Security AG
Nevis Security AG is a pioneer in digital security and a strong advocate for the use of passwordless, user-friendly access solutions worldwide. As the market leader in Switzerland in the area of customer identity and access management (CIAM), Nevis provides organisations in the financial, insurance and iGaming sectors with the highest level of data protection and seamless authentication procedures. Nevis technology secures over 80 per cent of online banking transactions in Switzerland – demonstrating the company’s expertise and commitment to innovation. Headquartered in Zurich/Switzerland with offices across Europe, Nevis is constantly expanding its global presence through a rapidly expanding partner network, emphasising its role as a key player in the digital ecosystem. Nevis aims to strengthen its position as a leading authority in digital identity security worldwide and to provide scalable, forward-looking solutions that meet the growing needs of its customers. For more information, visit www.nevis.net.
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EPOS Marketing
Stephanie Sommer
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